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Monday, March 25, 2019


TWTom Watson

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At Recreation Excellence Our Mandate is Your Mandate.

With a background in professional sports, a degree in Leisure Services, a master's degree in Human Leisure Development, and diplomas in Fitness, Nutrition and Marketing, along with nearly 30 years of upper-level management experience, Tom Watson is a respected leader in the recreation industry. As founder of Recreation Excellence, Tom has a proven track record of successfully managing municipal facilities throughout British Columbia and Alberta.

A certified Elite Life Coach, Customer Service Trainer, creative consultant, and positive team organizer, Tom is also a noted motivational speaker and author of the book Man Shoes. In addition to his work with Recreation Excellence, Tom heads up Your Better Life, a company committed to empowering people to ach­ieve balanced success, both at home and at work.


Don Chow

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With over 20 years in senior management in Alberta and British Columbia and over 10 years in Campus Recreation, Don is a consummate professional who is constantly innovating in the sports, recreation and active living field.  Don is consistently achieves results in the sports, recreation, health, facilities sector. Many of the his career highlights required close ties to information technology and research reviews that fed a natural curiosity to uncover innovations for continuous improvement. Don has always been driven to serve the greater good in developing outcomes that improve human and community development.

Strengths Include:

  • Policy and Practice Development
  • Assessment
  • Business Case Development
  • Internal and External Customer Service
  • Program and Facility Excellence



Brad Pack

General Manager
Recreation Excellence - Lethbridge
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Brad Pack demonstrated a passion for sports through his elementary and high school years by participating in numerous competitive sport programs (basketball, badminton, and swimming). His desire to learn and educate himself regarding sport and wellness continued through his time at the University of Alberta, where he completed a Bachelors degree in Physical Education, majoring in Athletic Training & Conditioning.

With 20 years in the Aquatic industry and 30 years in management, Brad has been with the Recreation Excellence team for over 10 years. As a previous business owner (Restaurant, Disc Jockey and Courier businesses), he is extremely aware of the importance of Customer Service and of going the extra mile to get the job done right.

He currently leads a team in Lethbridge that oversees the operation of Four (4) aquatic facilities for the City of Lethbridge. Three indoor facilities and one outdoor facility.

SunniBelleSunni Belle

Assistant GM Lethbridge
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Sunni Belle became an aquatics enthusiast at 6 months of age in Lethbridge Alberta, when her father introduced her to swimming. Upon her first submersion she came up through the water with a giant smile on her face and has never looked back. Sunni began instructing swimming lessons in 1997 for the City of Red Deer, where she embraced her aquatics career becoming a Red Cross Water Safety Instructor Trainer and Red Cross First Aid Instructor. Throughout her time working for the City of Red Deer, she had many different roles that varied from a slide attendant all the way up to different supervisory positions in the aquatic field. In 2009 Sunni decided to go back home to Lethbridge AB where she is now The Assistant General Manager for Recreation Excellence in Lethbridge. Sunni is still an active Water Safety Instructor and Instructor Trainer, First Aid Instructor, National Lifeguard Instructor and continues to share her knowledge and passion with the community through work and volunteer opportunities.


Jessica Freer

Aquatics/ Facility Manager with Recreation Excellence Corporation
Chilliwack Cheam Leisure Centre
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Jessica has worked in Recreation for over 10 years. She has been a lifeguard for the same amount of time. Working in recreation facilities is her passion. Jessica has worked in many parts of the world experiencing different cultures and learning how to create and modify the recreational needs of each community. Her objectives are to help build and create a recreation facility that allows every patron that walks through the doors feel safe, have fun, and to push themselves. Jessica is a graduate of the Recreation Program from Langara College. This program has allowed Jessica to develop her leadership skills, and continue to help community programs expand in the right direction!



Martha Marks

Active Living Coordinator with Canadian Recreation Excellence Corporation
Chilliwack Landing Leisure Centre & Cheam Leisure Centre
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Martha Marks is an Active Living Coordinator with Recreation Excellence. In this role, Martha leads a team providing mentorship in all aspects of our community programing and facility wellness areas, including weight room,  fitness programs and social media. A big believer in wholeness, Martha supports a state of being perfectly well in body, soul (mind, will and emotions) and spirit. Martha is a qualified fitness instructor, personal trainer and administrator, she holds the certification from the YMCA, BCRPA and Canfit Pro. 

Martha is no stranger to the fitness industry having spent 6 years as a fitness instructor and a personal trainer, which taught her the importance of being a real and active part of individual goal setting and achieving. Her experience of health and wellness across fitness centers has built her passion, purpose, caring and coaching for individuals.

Martha helps our clients to achieve their goals. After a successful career start with Recreation Excellence, Martha now teaches other people how to achieve the same success. Martha’s varied background in fitness provided the perfect foundation for the role she plays in our community programming. She is passionate about wellness and its possibilities.



Ask us.

R-R-whateverWrite a list; check it twice; then call Recreation Excellence. We offer consulting services in a variety of support capacities, including:

Facility Design
While architects specialize in designing attractive recreational facilities, the RecEx team focuses on ensuring specific functions and details remain intact throughout the design. Let our experienced team assist you in designing a cost-effective arena, aquatic centre, fitness room, or comprehensive full-service recreation centre. We'll help you keep the FUNCTION in functionality, saving money and resources each and every operational year for the life of your new facility.

Maintenance & Janitorial Planning and Operation
Teaming with industry leaders, RecEx offers comprehensive, current consultation services regarding all aspects of facility and maintenance planning and operations, including preventative maintenance, facility life cycle planning, capital replacement initiatives, and full-service cleaning programs. It's your one-stop maintenance shop!

Programs and Events
And this is where you will outshine all others! YOU want to be your community's "go-to place" for events!
RecEx can create new approaches to improve promotion of your facility and delivery of your programs and services, and create a "buzz" around the upcoming events in your facility. Ahh...a star is born. With our extensive background in specific recreation facility service areas—including aquatics, arenas, fitness centres and parks—the principal creative minds at RecEx will work with you and your staff to evaluate your initiatives and establish systems to improve customer retention, services, and financial accountability.

Food Services
Why have concessions? The reason is twofold:

  1. To fill in the hungry gap (feed the masses).
  2. To generate revenue.

With our winning team of concession experts, RecEx will work cooperatively with you at each facility to increase concession productivity through sales and service while reducing expenditures. Let our team help you investigate the revenue-generating opportunities in your facility's food services department. Believe me, "there's gold in them there hills."


You know it's always better to give than to receive... A strong volunteer program adds great value, both individually and collectively, to a community. RecEx supports and celebrates your community's dedicated volunteers, whose contributions help create a caring, connected—and happier—community. Let RecEx's volunteer development program help you meet this goal.

Are you missing the "sizzle"? Marketing your programs on a higher level can be the make-or-break difference in your facility. RecEx understands that even great programs need to be marketed well—just ask Rowdy and Rowdine; they've been spreading the word from day one! As you watch your user base increase, you will see the value in effective marketing strategies. That's why, for more than a decade, we've teamed with the marketing experts at Fusion FX Design and Marketing Inc. to help our clients evaluate existing marketing initiatives and develop fresh approaches that add sizzle and excitement to evolving programs and services.

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